Fay is born from the belief that beauty is an inside job. We return to nature’s first principles: clean, potent, purposeful.

Every formula is a conversation between ancient wisdom and modern ritual — no fillers, no noise, just what your body already knows how to use.

An Australian heart exploring California soil. We seek rituals, not routines. Glow that can’t be faked.

This is the first step in our collection: skincare crafted from broth, honey, and botanicals — designed to work with the skin’s natural intelligence, from the inside out.